Business enterprises are often lumped together as though they are all a common expression of a single motive: profit. Experience, of course, speaks otherwise. Enterprises, whether for-profit or non-profit, constitute a rich, diverse ecosystem. They are not all alike. Collectively, they provide the professional homes of most everyone who is not a subsistence farmer or a government employee. As human homes, the motivations, values and cultures of enterprises display the full scope of who we are and most of what we can become. They make evident what we care about, and most of us care plenty about our work life.
Thriving in our business homes requires, demands, a broad appreciation of the complex flowing systems that give them life and character. Every component, every subsystem of an enterprise is essential. Selecting markets to serve, making sales, producing products and services, managing information and working with other people are all just as vital as showing a financial profit. And the core of an enterprise, its values, vision, purpose and culture, is what holds it together and provides its essential energy.
CorePeelers International works with our SMB client partners to peel down to the enterprise core, to understand and strengthen what energizes the enterprise, and to link that core with the appetites and needs of its relevant market environment through all of the many activities involved. We hold that profit is not the only story about an enterprise, or perhaps even the lead character in the story. We work with our client partners to recognize and reckon with a full, wisely selected set of metrics that can better tell us which aspects of enterprise life are contributing to corporate thriving, and which could benefit from additional support. We guide our client partner organizations through the process of becoming more productive, healthy and valuable. And we provide the support the enterprise needs to grow in healthy ways, and to thrive.
We also know that everything is connected. We select our client partners carefully, because together we share an aim to create a thriving, healthy global business and non-profit community worth joining. CorePeelers International knows “business is not just business.” It is human. Our mission is to make it more so.